Asos.com launched its new ASOS Africa 2012 collection earlier this month. The combination of african patterns and western cuts makes it a very unique and cutting-edge line.
It comprises 20 items ranging from £25 to £75. ASOS made sure to incorporate this summer's top trends: ethnic prints and neon colours, just like Kim Kardashian in her Tribeca summer jumpsuit.
Expect Geo, Kanga, Mombasan and zebra prints, neon stripes and even beaded giraffes. If you're not afraid to have all eyes on you, the bright colours and original shapes of this collection are for you.
ASOS Africa is an ethical brand. The collection is produced in collaboration with SOKO Kenya, a clothing production workshop, allowing Kenyan underprivileged communities to establish sustainable business through local craftsmanship.
Dress, Mombasan print, £45
Dresses, Geo Kitenge (left) and Giraffe print (right), £50
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